How much time do you spend in your email’s inbox? If you are like me then the answer is probably a lot.
Reading emails is to easy.
Part of the problem is my day job requires me to opt into a lot of email lists to keep up to date on industry news. I also use email to test a lot of my emails that I send.
Which inevitably means I am going to spend an extra 15 to 20 minutes wasting time reading blog posts, looking at the latest REI deals and other stores I frequently shop at.
Whenever I leave my inbox I am always amazed at how much time elapsed.
Realize your inbox for what it is.
Think about it, your inbox is a huge billboard on the road. Every day advertisers are throwing ads up to distract you, inform you, make you laugh, etc.
So when you enter your inbox you are telling your brain, entertain and educate me.
This takes time away from tasks you should be doing.
This takes away from brain power that should be spent on other things.
Time to get real and cut the clutter
One thing you should regularly do is unsubscribe from brands that no longer speak directly to your needs.
It is better to cut them out, ignore them, and forget about them then it is to let them clutter your inbox.
If you haven’t read any of 400 emails from that app you signed up for two years ago…unsubscribe.
If you don’t shop at Macy’s anymore…unsubscribe.
If you don’t want to get Medium’s curated list of top blog posts every day…unsubscribe.
Who cares who liked your Facebook page…unsubscribe.
Tumblr wants to suggest some blog posts for me? No thanks…unsub.
The more you unsub the better you will fill.
Imagine logging into your inbox and seeing personal messages and messages from marketers and brands that you actually like.
The best part about unsubbing? It’s not personal.
The company or email marketer won’t care.
Change your mind later? That is nothing a quick email in a form can’t fix.
So give your mind a break. Let it spend time on things it should be doing. Break the habit of surfing through your inbox for something good to read and cut out the boring, out of sync emails.