I let fear control my decisions and I paid for it.
I have a lot of shower thoughts.
I rarely follow through with them.
Some are good ideas, some are great ideas, but most of them are bad ideas.
The other day I had a “great” idea. An idea that I have put a lot of thought into. It’s so good in fact, that I will not tell you what it is (in fear of loosing out on the first mover advantage).
However, I will tell you how my ego got in the way and how I paid for it.
The story goes like this.
I had an idea to build an online network of like minded individuals.
I started to construct a vehicle (not an actual car) but a process for finding high quality talent, networking with them, and then asking them to join the community.
I had no other motives other than to bring people together who were looking for personal growth in their lives.
Here is where ego comes in
I created a shortlist of people I wanted to invite to my group.
I then started researching everything I could about them. What products did they sell? What did they talk about on twitter? What were their emails about?
I then crafted a personalized email with my vision for the community and how I could deliver value to them.
Then I froze.
I didn’t send any of the emails because I was afraid of being rejected.
I thought, if all these people turn me down this idea will be a failure, and then what do I do.
I doubted if the value I was offering was even good enough (turns out it wasn’t, but more on that later).
I let my ego get in the way.
I thought that if I emailed them and they declined that my feelings would be hurt.
I self sabotaged my own idea.
Only after wallowing in despair and regret for a couple weeks did I finally pluck up the courage to send the emails.
I had to know if they opened them so I installed a service that would notify me when the emails were opened.
Guess what happened next
Every single one of the emails was opened…
But only one person joined.
But it get’s better.
Not only did most of my candidates decline but they provided great feedback on what they were looking for IF they were to join something like that in the future.
What a great learning experience.
Sure I blew my list of candidates but I learned a lot about how to cold email people and how to pitch value.
Instead of letting my ego get in the way, next time I will just shoot off the email and learn.
The story ends here for now.
Time to gather another list and approach them with my new found knowledge.